Description
Avery MPI 2903 EZ (Gloss) or MPI 2923 EZ (Matte)
Avery MPI 2903 EZ (Gloss) or MPI 2923 EZ (Matte)
White Calendered Flexible PermanentVinyl.
• 2903 EZ – 3.2 Mil, 2923 EZ – 3.4 Mil.
• Durability: 4 years (gloss), 5 years (matte).
• Air-egress technology.
• Grey permanent solvent adhesive.
• 90lb StaFlat® liner.
• Designed for short to mid-term applications.
• Great for indoor/outdoor signage, trade shows, floor graphics, windows, POP, wall signage.
• Complies with ASTM E84 Class 1 or A rating.
• Print compatibility: Solvent, Eco- Solvent, UV, Latex, Screen Print.
Uses:
Avery IC MPI 2923 & 2903 Easy Apply (also
known as EZ) Series are calendered vinyl
films which offer exceptional value for
applications requiring a mid-term durable
product combined with an opaque,
permanent adhesive. IC MPI 2923 and
2903 Easy Apply Series films are well suited
for applications such as Point-of-Purchase,
Product Identification Labels, Medium Term
OEM Decals as well as Outdoor and
General Signage.
Face: calendered
2903 – 3.0 mil (75 µm)
2923 – 3.4 mil (86 µm)
Adhesive: Permanent Gray
Acrylic
Liner: 90# StaFlat
Durability: Up to 5 years
(unprinted)
Application
Surfaces:
Flat, simple curves (restricted to
non-spill areas)
Features:
Gray adhesive provides opacity to covers whatever is underneath
MPI2903 Gloss Easy Apply gloss finish
MPI2923 Matte Easy Apply , matte finish
Good durability and outdoor performance for short to mid-term applications
Great image clarity and color pop
ICC profiles available on Avery website (www.iccprofiles.averygraphics.com)
Conversion:
Thermal Die-Cutting
Flat Bed Sign-Cut
Drum Roller Sign-Cut
Steel Rule Die-Cutting
Thermal Transfer
Screen Printing
Cold Overlaminating
Water based inkjet
Solvent based inkjet
Mild/Eco Solvent inkjet
UV inkjet
Latex Inkjet
Common Applications:
Fleet
Vehicle
Marine/ Watercraft
Backlit Signs
Wall Murals
POP/ Tradeshow
Window Graphics
Outdoor Signage
Floor Graphics
Avery®
IC MPI 2923/ 2903 Easy Apply
Permanent / Easy Apply / StaFlat
Revision: 3 Dated: 05/22/2013
Product Data Sheet
Page 2 of 3
Graphics & Reflective Products Division AnswerLine: 800-231-4654
250 Chester Street www.averygraphics.com
Painesville, OH 44077
Physical Characteristics:
Property Value
Caliper, face 2903 – 3.0 mil (75 µm)
2923 – 3.4 mil (86 µm)
Caliper, adhesive 1.0mil (25 µm)
Dimensional
stability
unprinted <0.025” (0.588 mm)
Note: Ink loads in excess of
250% may cause increased
shrinkage of the printed film.
Gloss Hunter Gloss @
60
2903 – 90
2923 – 15
Adhesion: 15
min.
4.0 lbs/in (700 N/m)
Flammability Self Extinguishing
Shelf-Life 1 year
Durability Vertical Exposure
unprinted/printed*
2903 – up to 5 years
2923 – up to 5/4 years
Min. Application
Temperature
50° F (10° C)
Service
Temperature
-40° – 180°F(-40° – 82°C)
(Reasonable range of
temperatures which
would be expected under
normal environmental
conditions).
Chemical
resistance
Resistant to most mild
acids, alkalis, and salt
solutions.
* With appropriate laminate, see Digital Media Selector for further information
Important:
Information on physical and chemical characteristics
are based on tests believed to be reliable. The values
are intended only as a source of information. This
information is given without guaranty and do not
constitute a warranty. The purchaser should
independently determine, prior to use, the suitability of
any material for their specific purpose. (Data
represents average values where applicable, and is
not intended for specification purposes)
Warranty:
All statements, technical information and
recommendations about Avery Dennison
products are based upon tests believed to be
reliable but do not constitute a guarantee or
warranty. All Avery Dennison products are sold
with the understanding that Purchaser has
independently determined the suitability of such
products for its purposes. Avery Dennison
products are warranted to be free from defects in
material and workmanship for either one year (or
the period stated on the specific product
information literature in effect at time of delivery, if
longer) from date of shipment if said product is
properly stored and applied. It is expressly agreed
and understood that Avery Dennison’s sole
obligation and Purchaser’s exclusive remedy
under this warranty, under any other warranty,
express or implied, or otherwise, shall be limited
to repair or replacement of defective product
without charge at Avery Dennison’s plant or at the
location of product (at Avery Dennison’s election),
or in the event replacement or repairs is not
commercially practical, to Avery Dennison’s
issuing Purchaser a credit reasonable in light of
the defect in the product.
Avery Dennison’s liability for defective products
shall not exceed the purchase price paid
therefore by Purchaser and in no event shall
Avery Dennison be responsible for any incidental
or consequential damages whether foreseeable
or not, caused by defects in such product,
whether such damage occurs or is discovered
before or after replacement or credit, and whether
or not such damage is caused by Avery
Dennison’s negligence.
NO EXPRESS WARRANTIES AND NO IMPLIED
WARRANTIES, WHETHER OF
MERCHANTABILITY OR FITNESS FOR ANY
PARTICULAR USE, OR OTHERWISE (EXCEPT
AS TO TITLE), OTHER THAN THOSE
EXPRESSLY SET FORTH ABOVE WHICH ARE
MADE EXPRESSLY IN LIEU OF ALL OTHER
WARRANTIES, SHALL APPLY TO PRODUCTS
SOLD BY AVERY DENNISON. AVERY
DENNISON SPECIFICALLY DISCLAIMS AND
EXCLUDES ALL OTHER SUCH WARRANTIES.
NO WAIVER, ALTERATION, ADDITION OR
MODIFICATION OF THE FOREGOING
CONDITIONS SHALL BE VALID UNLESS MADE
IN WRITING AND MANUALLY SIGNED BY AN
OFFICER OF AVERY DENNISON.
Avery®
IC MPI 2923/ 2903 Easy Apply
Permanent / Easy Apply / StaFlat
Revision: 3 Dated: 05/22/2013
Product Data Sheet
Page 3 of 3
Graphics & Reflective Products Division AnswerLine: 800-231-4654
250 Chester Street www.averygraphics.com
Painesville, OH 44077
Dimensional stability:
Is measured on a 6” x 6” (150 x 150 mm) aluminum panel to which a specimen has been applied; 72 hours after
application the panel is scored in a cross pattern, exposed for 48 hours to 150°F (65°C), after which the shrinkage is
measured.
Adhesion:
(FTM-1, FINAT) is measured by peeling a specimen at a 180° angle from a stainless steel panel, 24 hours after the
specimen has been applied under standardized conditions. Initial adhesion is measured 15 minutes after application of
the specimen.
Flammability:
A specimen applied to aluminum is subjected to the flame of a gas burner for 15 seconds. The film should stop burning
within 15 seconds after removal from the flame.
Temperature range:
A specimen applied to stainless steel is exposed at high and low temperatures and brought back to room temperature. 1
hour after exposure the specimen is examined for any deterioration. Note: Prolonged exposure to high and low
temperatures in the presence of chemicals such as solvents, acids, dyes, etc. may eventually cause deterioration.
Chemical Resistance:
All chemical tests are conducted with test panels to which a specimen has been applied. 72 hours after application the
panels are immersed in the test fluid for the given test period. 1 hour after removing the panel from the fluid, the specimen
is examined for any deterioration.
Revisions are italicized
Avery Dennison is a registered trademark of Avery Dennison Corp.
A112844 MPI2903 GLOSS GPRM EZ 60″
A112842 MPI2903 GLOSS GPRM EZ 54″
A002619 MPI2903 GLOSS GPRM EZ 60X50 YDS 3IN
A019825 MPI2903 GLOSS GPRM EZ 48X50 YDS 3IN
A002621 MPI2903 GLOSS GPRM EZ 54X100 YDS 3IN
A002620 MPI2903 GLOSS GPRM EZ 54X50 YDS 3IN
A002623 MPI2903 GLOSS GPRM EZ 30X50 YDS 3IN
A005268 MPI2903 GLOSS GPRM EZ 15X50 YDS 3IN
A010495 MPI2903 GLOSS GPRM EZ 54X5
A112846 MPI2923 MATTE GPRM EZ 54″
A112848 MPI2923 MATTE GPRM EZ 60″
A002625 MPI2923 MATTE GPRM EZ 60X50 YDS 3IN
A002627 MPI2923 MATTE GPRM EZ 54X100 YDS 3IN
A002626 MPI2923 MATTE GPRM EZ 54X50 YDS 3IN
A002629 MPI2923 MATTE GPRM EZ 30X50 YDS 3IN
A010499 MPI2923 MATTE GPRM EZ 54X5
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